You have read and stumbled upon a lot of things about web design. Since you are committed to building an online presence for your business after realising that all your competitors are doing the same, it is now high time to play catch up. Well, it is not too late to finally invest in digital marketing, but you cannot launch or start any campaign without first creating a website to showcase your business or brand online. In creating that website, you must be aware of the critical elements of a practical Adelaide web design.
1 – Visual Design
As the term suggests, visual design tackles the aesthetic quality of your website. In other words, you must focus on creating ideal visual elements for it to look inviting and interesting to visitors. More importantly, it refers to the ability to come up with a theme that complements and relates to your business, brand, or the message you plan to convey.
2 – High-Quality Content
Next to visual design is creating high-quality content, which by the way is critical in building a website that Google and other search engines will like. You probably are entirely aware by now that for a site to get indexed and listed by Google; it needs to pass specific criteria. While there always are changes in the search engine algorithms, one thing is constant, which in this case is the requirement of high-quality and relevant content.
3 – Navigation
The navigation bars on your website serve a very crucial purpose. Without them, it would be too complicated for your visitors to navigate to various pages in your site. You install them to make it convenient to obtain the information they need from you. An effective Adelaide web design must have a navigation that is simple, devoid of clutter, and intuitive to use.
4 – Call to Action
Although the role of the “CTA” is no longer that significant in the past couple of years, it remains relevant when it comes to creating an effective web design. Call to Action refers to the set of words you put in the content with the sole purpose of convincing visitors to take immediate action. It is true that there is no specific rule regarding creating the perfect CTA, but you need it to increase your site’s conversions.
5 – Credibility
In establishing credibility in web design, it means showing your visitors and the search engines that you are legitimate. To do that, you must incorporate things like verified links, contact information, social proof, as well as proper grammar.
6 – Mobile Responsiveness
Finally, a practical and successful web design ensures that you are building a website that is mobile responsive. In other words, it must remain visible and navigable if the visitor is using a mobile device.